Congratulations to the Clarendon Hotel, the winner of the First Annual Oddy Awards, for its ingenious Bikini Check-in promotion. Though the judging was extremely close across all entries, the Clarendon’s outstanding creative wit stood proudly apart. Not only does the spirit of the Bikini Check-in cement the hotel’s position as the premier leisure destination in Central Phoenix, but it beautifully cross-promotes one of the most amazing pools we’ve seen this side of the Mojave. In the face of a brusque economy, the promotion championed record-breaking revenues for the Clarendon.

   We thank all who entered; indeed, each nominee from the past year deserves boisterous ovation from the Valley’s marketing community, as they truly represent the créme de la créme of marketing in DIY-style.

The Oddy Awards also wants to recognize our esteemed judges for the time, effort and tremendous pressure they endured in choosing our winner. They are:
 
 

The Oddy Judges:

Len Gutman, ABC
President
Open Door Communications
Valley PR Blog
Len is president and founder of Open Door Communications, a full-service public relations and communications company based in Phoenix. Open Door Communications was founded in 2000 on the belief that every client deserves to be treated like the only client and that high-level public relations and strategic communications should be open to businesses of every size.

Gabi Kepes
Director of Marketing/Community Manager
Yelp Phoenix
Gabi has a diverse background in sales, marketing, event planning, and working with the public. Gabi worked for Clear Channel Radio in Phoenix until she joined the Yelp team in November 2007. As Director of Marketing and Community Manager, Gabi is getting the word out on Yelp and partnering with businesses all around the Valley to grow the Phoenix Yelp community. Yelp is an interactive website where people read and write reviews of their favorite local businesses. Gabi was recently honored as one of “Arizona’s Finest” by the Cystic Fibrosis Foundation and is involved with various other non-profit organizations as well.

Tony Mancuso
President
TUI, Inc.
Tony is the owner and president of TUI, a digital printing and mailing solutions company in Phoenix. He and his wife started the company over 25 years ago after transitioning from typography, and now works with agencies and designers to offer its current services. Tony has been active in PIAZ, the local printing industry association affiliate, as a member since 1996 and was elected as chair of the association in 2006. He was recently elected as the National Board Rep for Arizona to Printing Industries of America, as well as participating on the advisory board for the ASU GIT program at the Polytechnic campus in Mesa.

Jackie Wetzel
Marketing Manager
Phoenix Business Journal
As the Phoenix Business Journal’s advertising marketing manager, a position that was created specifically for her, Wetzel has developed marketing programs, overseen business development initiatives, implemented customer service best practices and maintained all advertising sales forecasts for the weekly publication. Wetzel also was a founding member of The Journal’s marketing committee, the group responsible for the recent promotion of the paper’s extensive redesign. She was a key creative influence in developing the radio, television and print campaign that exposed the paper’s new look throughout the Valley.

Wetzel also has made community involvement a staple of her professional and personal life. She’s president elect for the American Marketing Association, a mentor for Big Brothers Big Sisters of Arizona and a board member for Junior Achievement’s Stock Market Challenge.

 

 
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