February
Nomination: Company Nurse’s Digital Diagnosis
Imagine you’re a salesperson for a large IT company, and just like any typical week, you’re driving around the city, visiting clients, making sure business stays hunky-dory. As you get out of the car along the street of your favorite customer, you trip and put your hand to the ground -- right into a patch of broken glass. A crimson rush emerges from the ensuing gash; it looks deep. And it hurts. As you’re reaching for the spare napkins you keep in your glovebox, you wonder if this will require stitches. Will this get infected? You’re no doctor. Think quickly. What do you do next?
January
Nomination: Phoenix Suns Whips Up a Tweetup
Though not the first NBA team to embrace the direct-to-many world of social media, our very own Phoenix Suns was the first to equip its Twitter arsenal with a dangerous new weapon: the Tweetup.
December
Nomination: Kontaktmag’s On-the-Fly DIY
The sky is falling in the publishing biz. It seems that no matter where you turn, newspapers and magazines are folding (pardon the pun) -- and a huge contributor to the plight of this paper-based industry is the cost of printing and distribution. We call it the Great Crumpling.
November
Nomination: The Clarendon Hotel Shows
Us the Goods
Trying to increase
your business’ exposure without increasing
your budget? Few solutions seem as unlikely
as inviting people to strip down and then
throwing money at them. It may sound downright
wicked, but the results were heavenly for
Phoenix’s Clarendon Hotel and Suites,
turning the property from a great hotel into
a vacation destination for local families
and travelers alike.
October
Nomination: Build a Castle with NetPro’s
Sand
Wow, companies
sure love sending out junk mail. Every time
we go to the mailbox we find piles of fliers,
collections of catalogs, and pounds of postcards
waiting to be carried inside. But as much as
we’d like to spend our days calling each
company thanking them for their kind consideration,
most of us just don’t have the time.
Busy IT managers are no different, so Phoenix’s
NetPro nixed the paper and invited them to
play in the sand.
September Nomination: Fender University Rocks
the Dean's List
We’re glad that our school days are far behind
us. We don’t often find ourselves longing for
the wet sting of spitballs, and the memories of wedgies
are nearly as painful as the real thing. But what
if you replaced the wedgies with whammy bars and
the spitballs with shredding solos? This August,
Fender Musical Instruments did it, and 20 lucky students
from around the globe became Fender University’s
inaugural class of rock.
August
Nomination: Wespac Construction and
McDowell Mountain Music Festival
Sometimes rock and roll gets
a bad rap. It’s loud, it’s unruly,
it’s often delivered with reckless abandon
and howls of passion. The leather pants alone
have incited panic and rioting in cities around
the globe. But once in a while we’re reminded
that maybe rock and roll isn’t all that
bad. Recently it was the job of Wespac Construction’s
in-house PR team to tell people just that.
July
Nomination: The Tempe Chamber of Commerce's
Centenni-Ale
The air conditioners are humming.
The kiddie pools are filled. Your skin makes
a scary ripping sound every time you peel your
legs off the car seat. Summer is here in all
of its hot and sweaty glory, and what better
way to cool down than with an ice cold beer?
How about with an ice cold beer that you invented?
Well, grab your photo I.D., because that is
exactly how the Tempe Chamber of Commerce is
keeping its cool.
June
Nomination: AZ Tech Council's Wine & Wii
Fundraiser
There are many words in the English
language that simply mesh well together, like “free
beer” or “rich and famous” --
kind of like the newest entry in our vernacular, “Wine
and Wii.” Be the first to champion this
phrase among your circle of friends.
May
Nomination: SunWest Helps Keep Real
Estate Afloat
The housing market
is, without a doubt, drowning. And as metaphorical
bedrock erodes beneath real foundations, there’s
an increase in drowning victims – home
builders, developers and other links in the
industry chain that slowly go under. These
businesses now frantically seek new ways to
make their inventory more attractive to buyers
April
Nomination: O'Neil Turns 100 – Nabs
Nomination
If you need to
take a lesson in Promotions 101, step out of
that lecture hall and zip your scooter downtown
to O’Neil Printing. The company, which
orchestrated its 100-year anniversary gala
in March 2008, shall prove itself quite the
erudite professor.