May Nomination: SunWest Helps Keep Real Estate Afloat

The housing market is, without a doubt, drowning. And as metaphorical bedrock erodes beneath real foundations, there’s an increase in drowning victims – home builders, developers and other links in the industry chain that slowly go under. These businesses now frantically seek new ways to make their inventory more attractive to buyers

But just as many homes across the US flounder, one Flagstaff, Arizona homebuilder spotted a welcome life preserver: SunWest Appliance Distributing, or more specifically, their Viking Dream Kitchen package – the company’s top-of-the-line kitchen appliance brand.

The conclusions of a recent national real estate study indicate that the mere presence of a strong brand in the kitchen grants tangible competitive advantages in the marketplace, helping to sell homes more quickly and for more money – 4 percent more, on average.

Select homes in Northern Arizona, some of which have been on the market for 150+ days, are now being outfitted with Viking appliances. The SunWest-homebuilder partnership is simply one more way for companies in the residential housing industry to pool all available resources for the benefit of all parties – and it proves, however unnecessarily, the power and emotional texture of brands.

You win in May, SunWest, but there are ten more months left until the ultimate Oddy winner is announced. To all the other hopeful companies seeking success and notoriety, navigate your boat toward www.theoddy.com. and submit your entry.