July Nomination: The Tempe Chamber of Commerce's Centenni-Ale

The air conditioners are humming. The kiddie pools are filled. Your skin makes a scary ripping sound every time you peel your legs off the car seat. Summer is here in all of its hot and sweaty glory, and what better way to cool down than with an ice cold beer? How about with an ice cold beer that you invented? Well, grab your photo I.D., because that is exactly how the Tempe Chamber of Commerce is keeping its cool.

The Tempe Chamber was thirsty for something unique and fun to commemorate their 100 years of service in the Tempe, Arizona, area. Behold Centenni-Ale, a classic English-style Draught Ale brewed especially for the organization in celebration of their 100-year history.

Unveiled at their Annual Luncheon in June, the beer was inspired by tastes common at the group’s inception as well as the inclinations of Lord Darrel Duppa, the man responsible for naming Tempe. “Being a British-born gentleman he had a natural taste for this particular style of beer,” says Sean Donovan, the Chamber’s Communications Director.

The Tempe Chamber, which fosters local economic growth, worked hand-in-hand with local brewery—and Chamber member—Four Peaks Brewing Company to create a unique flavor that spoke to Tempe’s history. “A toast with a beer that we invented and had brewed just for us seemed like a great way to kick off the celebrations,” said Donovan. And few party favors are as tasteful (and tasty) as Centenni-Ale. Unfortunately, the Tempe-centric brew won’t be available in stores, so there will be no private centennial celebrations taking place in your living room. That’s all the more reason, though, for beer lovers to visit Four Peaks or any of the Tempe Chamber events throughout the year where they can taste the ale for themselves.

The Oddy nomination for July is hereby bestowed upon the Tempe Chamber of Commerce for their outstanding contribution to quenching over-21 thirsts in the Tempe area and for creating a deliciously inventive piece of marketing. If you have your own marketing ideas brewing, we want to know! Tell us all about them at www.theoddy.com.